Google Chrome adding comprehensive Tracking Protection feature

Google Chrome is planning to introduce a “Tracking Protection” section in its settings for Windows, macOS, and Android versions. This section aims to consolidate various features that prevent tracking while users browse the web. One major feature being developed is protection against third-party cookie domain tracking (3PCD). These cookies pose privacy concerns as they allow websites and advertisers to track users across different sites. The “Tracking Protection” page will offer users options to choose their desired level of protection.

Google Chrome for Windows, macOS, and Android will soon have a new feature called “Tracking Protection” in its settings. Although Chrome already has several features to limit tracking, Google aims to bring all these features under one “Tracking Protection” umbrella. The addition of a unique section aims to help users discover features that prevent tracking while they surf the web. This tracking protection feature is just the beginning of significant privacy-related changes that will be introduced to the browser.

According to Chromium code commits seen by Windows Latest, Google is working on new protection features against third-party cookie domain tracking. Third-party cookie domain tracking has been a concern for privacy advocates, and they have called for more action from companies. Google may be deeply integrating new tracking protection tools for third-party cookie domain tracking, referred to as “3PCD”. These tools would give users more control over which third-party websites can use cookies and help safeguard user privacy.

The upcoming Tracking Protection page in Chrome Canary will likely include the new 3PCD tracking protection toggle. However, it is important to note that Google is still in the process of developing this tool. The current Tracking Protection page in Chrome has standard options, allowing users to adjust settings to their desired level of protection. The “Standard” setting provides a mix of protection, ensuring websites function properly. While Chrome already limits third-party cookies, it does not block them entirely, meaning some sites may still track user online behavior. However, in private mode, most websites are unable to use these cookies to track user actions. If a website encounters issues, users can temporarily allow it to use third-party cookies. The “Custom” setting allows users to block all third-party cookies, but it may affect the functionality of certain website components. Additionally, users can choose to send a “Do Not Track” message while browsing, but it is ultimately up to the websites to respect this request.

It is important to mention that these options are not new. Google is creating a new Protection Page that may include third-party cookie domain tracking protection. Furthermore, Chrome users can also expect additional enhancements to the browser’s private incognito mode in the coming weeks, as per documents seen by Windows Latest.

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